FIRSTDIBS
Branding
1stDibs is an online destination for luxury—offering rare vintage antiques, iconic designs, and contemporary treasures. This conceptual rebrand for 1stDibs brings its collective essence to the forefront, highlighting its exquisite assortment of antique items, high end furniture, art, and luxury items.
The strategy centers on curation and status—celebrating the idea that owning one extraordinary piece holds far more power than many forgettable ones. 1stDibs becomes more than a marketplace—it becomes the place to claim iconic design and make a statement that is entirely your own.
Mentor: Jennifer Cole Phillips
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