Etc. Mag — shriya awade

Etc. Magazine
Publication
Brand Identity
Photography
Art Direction

Etc. Magazine is a visually driven indie publication that explores the intersection of fashion, lifestyle, and culture through an avant-garde lens. Positioned as a visually arresting alternative, it challenges the way contemporary aesthetics are consumed, shifting focus from polished narratives to raw, unfiltered expressions of identity.

Through art-directed photography, experimental layouts, and concept-driven storytelling, Etc. seeks to reframe subcultures as sites of meaning, resistance, and self-definition. Each issue operates as a deconstructed archive of
the present, capturing cultural shifts and individual expressions as they unfold. It questions culture as an evolving language of attitude, subversion, and identity.

Most of the photography featured in ETC. is art directed and shot by me (unless specified otherwise). A selection of these images can be viewed in the photography section under Objectified and NYC.